collegiate I one day look forward to pursuing a career in sports. I have chosen to evaluate the website for the Utah Jazz. I currently work for the Utah Jazz doing game night operations so my experience with them would help me understand and evaluate this website.
Attention/Awareness: The website offers many bright and vibrant colors appealing to all those visiting the website. It also appeals to visitors by offering deals on tickets and game night ticket packages. This also appeals to fans who are able to check out their favoritve players and team information that appeals to Utah Jazz fans.
Interest: There are many features which visitors or fans of the Jazz can enjoy to enhance their experience. There are tabs for tickets, team schedule, team information, news, video, game night tab where people can know what to expect on game nights when they come to the arena, connect, and community tabs. All of these tabs will interest all of those who visit the team's website.
Desire: The desire that appeals to people visiting the site is really good in my opinion. The reason for the high level of desire is because of all the things that someone can do by visiting the site. All of the tabs listed above makes the website very desirable for fans when the visit.
Action: There are many calls to action for visitors under the "connect tab" this allow visitors/fans to do many things such as: information about the Utah Jazz mobile app, Jazz mobile alerts, Jazz e-mail sign up, Jazz facebook, twitter, instagram, google +, and contests. This website allows fans to be very interactive on the site giving the full Utah Jazz experience.
Link to the website: http://www.nba.com/jazz/